Chapter 2: Form
"Protocols are an entire formal apparatus."
Repressive use of media vs. Emacipatoy use of media
A special relationship between computers and the human brain. It is a logical step to replace organic sense organs with computerized ones.
"Cybernetic system['s] virtues are balance, self-regulation, circularity and control."
"Memex, a nonhierarchical, associative machine for inputting and outputting information."
"Web seems to mirror several of the key characteristics o the rhisome: the ability o any node to be connected to any other node, the rule of multiplicity, the ability to splinter off or graft on any point, the rejection of a "deep structure," and so forth."
"The Net is not narrative-based, or time-based. The answer [to its magnetic power] is in the form."
continuity
"Internet is able to use the application layer to create a compelling, intuitive experience for the user. This is the secret f continuity."
"Continuity creates this pleasurable, fluid experience for the user."
Techniques of continuity
Conceal the source
Eliminate dead links
Green means go
True identity
Remove barriers
Continuity between media types
Prohibition against low resolution
Highest speed possible
Prohibition on crashes
Prohibition on dead media
Eliminate mediation
Feedback loops
Anonymous but descriptive
Record: it has its roots in the ability of physical objects to store informaton.
Object: it is the digital economy's basic unit. it exists only upon use
Protocol: it is a set of rules that defines a technical standard. it is a type of object. it is a universal description language for objects it is a language that regulates flow, directs netspace, codes relationships, and connects life-forms.
"The Internet is a delicate dance between control and freedom."
Browser
HTML: it is the Net's universal graphic design protocol since 1990. it designates the arangement of objects in a browser.
Fonts
"All unnecessary barriers beteen the user and the cotent must be removed. All content must be placed as close to the front door as possible. Often this means that the tree-like hierarchy of computer operating ystems mustbe subverted, in favor of a more flat interface."
